objective design
PEACE TREE BOTTLE
Peace Tree brewing approached Studio One Eleven to help them develop a custom 12oz stubby beer bottle. My role on this project was design lead - where I fought the good fight allthe way to their CBC launch.
INITIAL CONCEPTS
Using the existing brand language and by developing some of our own, I created initial concepts for Peace Tree's review.
FIGHTING THE GOOD FIGHT
Although the design was a simple revolve with an embossment, it was a large challenge to get this bottle manufactured. This was good exposure to how many parties are involved in bringing a product to market and how easily a design can die on the vine, no matter if you are working with a domestic or overseas supplier.
